Privacy & Cookie policy

Privacy and cookie policy


The present Privacy Policy is applicable to the collection and processing of personal data by BRON & BRYDE SRL, Avenue François Malherbe 66-68, 1070 Brussels, registered in the Belgian Trade and Companies Register under number 0694.790.412 (hereinafter “BRON & BRYDE”).

BRON & BRYDE declares to process your personal data in accordance with the General Data Protection Regulation (EU Regulation 2016/679).

If you use the Website as a visitor, or you choose to disclose information on the Website or via e-mail, via BRON & BRYDE authorized dealers or during promotional events, you agree with the use of these personal data in accordance with the present Privacy Policy.

Please note that the Website may contain links to other websites that may not be subject to this Privacy Policy and for which, therefore, BRON & BRYDE is neither responsible nor liable.

BRON & BRYDE reserves the right to modify this Privacy Policy at all times, without any prior warning in order to comply with the (changing) legal obligations and/or to improve our service towards you. We therefore advise you to consult the Website on a regular basis.

The collection of data

The personal identifiable data which is collected by BRON & BRYDE via its Website, via BRON & BRYDE authorized Dealers or during promotional events can consist of: your name and first name, your contact details (e-mail address, address, telephone number, company address, VAT-number,…), the product details of the product you bought or are interested in, any other piece of information you provide to us.

The user hereby gives his or her consent to use the personal data under the terms set out in this Privacy Policy. It is possible to visit the Website without having to disclose any data.

BRON & BRYDE does not store the data longer than legally admissible and in any case not longer than required for the purposes mentioned hereafter.

The use of personal data

BRON & BRYDE acts as the controller for the processing of personal data and will process these data for the following purposes:

- sale and delivery of goods based on the execution of an agreement you requested;

- repair, after-sales and guarantee execution and monitoring based on the execution of an agreement you requested, based on our legitimate interest or based on our legal obligation;

- assistance, user administration and market research based on our legitimate interest;

- direct marketing purposes based on the explicit consent of the customer;

- the improvement of the content and the quality of the Website, enhance a better compatibility of the Website to the interests, needs and desires of its users based on its legitimate interest to improve the website.

Your rights

BRON & BRYDE ensures that for its marketing activities it will comply with the applicable legislation and that it will obtain the necessary authorizations before the user receives any emails or other electronic communication from BRON & BRYDE. You can demand at any time to stop the sending of such information.

You have the right to freely obtain at any moment access to your personal data, as well as to be informed about the purpose of the processing by BRON & BRYDE.

You have the choice to share your personal data with BRON & BRYDE. You also have the right to request BRON & BRYDE to correct, delete or complement your personal data. You acknowledge that a refusal to share data or a request to delete these data will make the delivery of certain services and/or products impossible.

You can also request the processing of your personal data to be limited.

You have the right to object to the processing of your personal data when you have serious and legitimate reasons to do so.

You also have the right to object to the use of your personal data for purposes of direct marketing. In such case specific reasoning will not be requested.

You have the right to obtain your personal data which is processed by BRON & BRYDE in a structured, usual form, readable by machines and/or to transfer this data to another data controller.

When the processing is based on prior consent you have the right to withdraw this consent.

You can exercise your rights by contacting us, either through e-mail to or by mail to BRON & BRYDE SRL, Avenue François Malherbe 66-68, 1070 Brussels, Belgium or through the ‘Contact’-link on the Website, with inclusion of a copy of the front side your ID.

The processing of your personal data does not include profiling, nor shall you be subjected to automated decisions.

You have the right to file a complaint with your national Data Protection Authority.


BRON & BRYDE takes all reasonable measures to ensure the confidentiality of the personal data which are disclosed by the user. However, each user recognizes that the disclosure of personal data via the internet is not without any risks. The user consequently acknowledges that BRON & BRYDE cannot be held accountable or liable for any potential direct and indirect damage he/she would suffer as a consequence of an illegal or illegitimate use of his/her data by third parties who do not have the authorization to use these data.

Transmitting data to third parties

Although BRON & BRYDE may transfer personal data to so-called service providers who process data in its name, BRON & BRYDE will not share data with third parties for secondary or unrelated purposes unless otherwise stated when collecting these data. Where appropriate or required, BRON & BRYDE will be entitled to transmit personal data to law enforcement authorities, regulatory or other government agencies, or third parties where necessary or desirable to comply with legal or regulatory obligations or in the context of the above-mentioned purposes.

Cookies and web beacons

In order to enhance the functionality and user-friendliness of the Website, BRON & BRYDE uses “cookies” or “web beacons”, including Google Analytics. Cookies are small text files or parts of information that are stored on the hard drive of a user. Cookies are files which keep traces of previous visits to certain websites and the information that is associated with these visits. Web beacons are electronic images that make it possible to count the number of visitors to a particular website and provide access to certain cookies.

BRON & BRYDE uses the following functional cookies:





CraftSessionIdbronandbryde.comsession id to remember your session (for store basket, …)


CRAFT_CSRF_TOKENbronandbryde.comCSRF-token to enhance security against Cross Site Forgery attackssession
cookie-consentbronandbryde.comto remember that you’ve given your consent to cookie usage so that the pop-up no longer shows30 days

BRON & BRYDE uses the following non-functional cookies:





BRON & BRYDE can use these tools to monitor information on its systems and to identify categories of users on the basis of data such as the IP address, the domain, browser type and visited pages with the purpose of improving the website based on the legitimate interest of BRON & BRYDE. This information is communicated to BRON & BRYDE webmasters and/or marketing agency who use this information to analyse on the different parts of the Website the users and to ensure that the Website is serving as a useful, effective information source.

Under certain circumstances it is possible that users do not have access to certain parts of the Website, if the user rejects the use of Google analytics cookies for example. In the latter case, only a functional no-follow cookie will be placed in order to remember the user’s choice for 180 days. You can change your choice at any time by amending the cookie settings of your browser.

Social media

If the user shares content from the BRON & BRYDE website via social media, its personal data will be visible to the visitors of the user’s personal pages on these social media websites. BRON & BRYDE is not responsible or liable for any processing of the user’s personal data via such media. The present Privacy Policy does not apply to the use of such social media.

Security of data

BRON & BRYDE uses generally accepted, reasonable and sufficient methods consistent with current technological developments with regard to the operational security to offer protection against loss, abuse, alteration or destruction of all information submitted by users.

Users' questions

If you should have any questions about this Privacy Policy or the feeling that your interests are not or inadequately represented, you can address all your questions to BRON & BRYDE – to the attention of BRON & BRYDE Marketing, Avenue François Malherbe 66-68, 1070 Brussels, Belgium or to the following email address: